Rented a car from booking in the name bob, for example. Name on ID is bobby, and they didnt rent us the car, called booking asking to change the name, impossible. Company then offers 10x the price reservation. Similar things happened to other people, is their any avenue I can complain about this? Thanks people.


Well, they can’t.
What do you expect??
Renting a car is no child’s play. You can’t do it anymously, or even with a false name. You are sailing very close to the borderline of crime.
I can only guess, and I guess they had enough of you (and your complaints) then.
Lots of guessing here and I‘ll add some: OP may have described in a weird way that a name was just mispronounced.
Maybe :) you meant misspelled. Maybe :) you think that it is of no consequence.
Maybe :) OP comes from Usa where things aren’t strict by default.
Maybe you won’t get very far with such misconceptions.