In case you‘re wondering what that entails:
Under the new transparency requirements, companies must make it clearer when people are interacting with AI rather than another human. Providers must also use machine-readable markings to help identify content that has been generated or manipulated by AI. Deepfakes are subject to disclosure requirements as well.
I’ve seen the new label a bunch of times already, but so far it was always because i wondered why there was some unreadable small print in some corner. I really hope they won’t let companies get away with tiny lines and symbols.
Especially if the symbol is only in one corner of an image and easily cropped out…
The requirement to mark AI (or rather LLM) interaction transparently for a “good” user is a very good step IMO.
The fingerprinting of AI generated content is really hard though. I think a solution of this would be extremely useful, but I doubt that there is a solution that can’t be destroyed by an average “bad” user. Especially in text output. Hope I’m wrong on this one though.