Every three or four years seems to be the sweet spot now, especially when that aligns with carrier incentives. I think that’s the iPhone business model now, get 25–33% of iPhone users to upgrade each year.
It was very different back in the early days, when the phone was $500. At four times the price, even with carrier incentives and payment plans, I just don’t see the point.
But, as I said, Apple really builds them to last now, and the software really supports the hardware for quite some time. Even the upcoming version of iOS will still support the iPhone 12.
Every three or four years seems to be the sweet spot now, especially when that aligns with carrier incentives. I think that’s the iPhone business model now, get 25–33% of iPhone users to upgrade each year.
It was very different back in the early days, when the phone was $500. At four times the price, even with carrier incentives and payment plans, I just don’t see the point.
But, as I said, Apple really builds them to last now, and the software really supports the hardware for quite some time. Even the upcoming version of iOS will still support the iPhone 12.