So I am a big fan of the Fediverse, I love the idea of decentralisation and I believe this is how the future of social media should be. But here starts the problem.

All my friends are using Instagram or TikTok or else. I didnt think of that while I also used Instagram, but I think they are highly addicted. Its not possible for them to not use Instagram for at least 1h when we meet up. When I still used Instagram, I was part of the problem. But now that I left it a couple of months ago, I just realised the problem I used to live in.

Addiction is all about realising you are addicted, but I find it very hard to address the problem. I dont want to harm our friendship over social media and I am afraid that when I tell them about their addiction, they will not agree and find it impolite.

So I believe that social media can only survive if the people use it. Its all about user generated content and while the Fediverse is doing better than ever, it still needs more users ASAP.

How can we achieve getting those people on the Fediverse and, more importantly, hold them here, while they slowly get less addicted to social media and see the potential of the Fediverse.

Thank you for reading and for thinking about possible answers. I wrote the whole text by myself, this is not AI generated.

  • ladybugs@lemmy.world
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    2 hours ago

    OK, so I replied to a couple threads, but I’ll put my direct answer here. You have to frame it in terms of something they ALREADY care about, not try get them to care about decentralization.

    I’m a non-technical Fedi user. I didn’t give a damn about decentralization or FOSS when I first joined. I only vaguely understood what those things even meant. (I do understand and care now, but that came later after I kept seeing people talk about them in Fedi spaces.)

    I joined Lemmy because I cared about getting away from the big tech billionaires, basically. I’m sick of AI and don’t want to use Reddit as long as it’s partially owned by Sam Altman. I wasn’t thinking in terms of joining the Fediverse, I was thinking in terms of “Reddit alternative that doesn’t directly support Sam Altman/OpenAI.” The “choose an instance” thing was a barrier, but that faded after I found out I could change it later and decided to just default to the most popular instance for now.

    Your non-technical friends probably don’t care about decentralization (yet), but they might care about:

    -Fuck AI companies and the big tech billionaires

    -Avoiding psychologically manipulative algorithms that make social media addiction more likely

    -More human interactions, fewer ads and bots.

    etc.

    This part is harder, but you’d need to find communities on here they’d be interested in. I joined when I was thinking about deGoogling, and the thriving tech communities on here appealed to me for that reason even though I wasn’t a techie. This might be easier with a different part of the Fediverse, depending on the person’s interests. Lots of creative people of all stripes are on Mastodon, for instance.

  • DFX4509B@lemmy.wtf
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    53 minutes ago

    As for Pixelfed:

    It’s like Instagram but you actually have agency over your content and you’re not at the whim of Meta’s corporate censorship.

  • Jeffool @lemmy.world
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    2 hours ago

    I always wanted to write a 1 minute ad for Mastodon. Any artists want to animate it? I figure images of social media posts and a cute little mastodon tooting (from his trunk) might be worthwhile.

    If anyone does, here’s the copy I was thinking:

    So your social media is changing and you don’t like the direction it’s going. Maybe it’s the owner, maybe it’s the algorithm. The good news is there’s an alternative. It’s called Mastodon.

    Mastodon works like other social media. You follow people, and they follow back. There’s sharing, likes, replies, and everything else. Only, you see your timeline in order, not based on an algorithm made to sell you things. AND Mastodon lets you pick your server based on an interest. So in addition to following your friends on their servers, you can also browse your own virtual neighborhood, choosing from things like video games, music, or even your real life city or country.

    You can even create and host a server if you don’t see one you like.

    Mastodon also offers extra features like hidden posts just for your followers, and content warnings so you can hide triggering content, or use them as spoiler warnings if you don’t want to run a new movie for everyone else.

    To see list of servers, head to Join Mastodon dot org, and join the herd.

  • titanicx@lemmy.zip
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    2 hours ago

    Bro, after being here for quite a while. Most of the people here are nontechnical. They couldn’t actually do much more tech then the average person. And the bitch like no where else.

    Enjoy!

  • bridgeenjoyer@sh.itjust.works
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    Hoooo boy. I’ve been asking this for ages. It’s INSANELY hard. I don’t think it’s possible actually. Normies gonna norm, and they’re gonna use “what everyone else uses”.

    Until zucc climbs through their window to take a video of them performing a circus act for “age verification” in order to use their social media platform, people are never going to embrace the weird, scary, darkweb fediverse.

  • Expect Nothing@leminal.space
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    I’m a pretty active poster & reader over on Mastodon and think the Fediverse is neat. That said, people who share my interests (vintage signage, 1970s punk rock / new wave, old monster movies, etc.) pretty much only hang out on Instagram, and do all their image sharing and commenting over there. The more general “this is my lifestyle” people head where the action is, and it ain’t here.

  • eicker@lemmy.world
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    7 hours ago

    The harsh truth: most people don’t care about decentralisation, protocols or who owns the server. They care whether their friends, memes and creators are there. Don’t sell them the Fediverse as digital vegetables.

    Find them a great app, help them follow 20 interesting accounts, and make it fun. Network effects beat ideology every time.

    I’d start with Loops.video: TikTok already proved that vertical short videos are basically social media crack, so don’t ask your friends to suddenly become Mastodon power users reading federation essays.

    Give them a familiar format without the TikTok ecosystem: Fediverse adoption probably needs to feel boringly familiar before anyone cares that it’s decentralised.

    That reminds me that I really must finally mention this on: Fedizen.EU

  • pseudo@jlai.lu
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    4 hours ago

    I don’t see it is really yet, mostly in terms of content. It lacks in many topics and is drowning under a few others. I would rather like to try building conversation on more diverse topics with the people already here and let curiosity and the network effect very slowly bring the other people in. Plus, it would make the fediverse more enjoyable for people already here.

    Even in terms of interoperability the fediverse make a promise it can’t really uphold today. Sure I have my geek fun time publishing my reading note from BookWyrm to Lemmy and commenting on PieFed photos from Sharkey but it is not something a casual user would do. The fediwares need to mature and implement the interoperability ActivityPub allows. That won’t be for tomorrow.

  • Jupiter Rowland@sh.itjust.works
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    7 hours ago

    In the first half of the 2010s, Friendica appeared to have the solution for this problem.

    People needed a Twitter account to keep up with what’s going on on Twitter. They needed a Facebook account to keep up with what’s going on on Facebook. They needed a Tumblr account to keep up with what’s going on on Tumblr.

    And they had to log into these three websites separately.

    In came Friendica with the goal to connect to anything that moved and then some.

    You could run your Twitter account, your Facebook account and your Tumblr account through Friendica.

    Perk #1: Three commercial, corporate, popular services, three accounts on commercial, corporate, popular services, but all on one website. With one login. All at once. Plus a better-than-Facebook Facebook alternative that was fully capable of long-form blogging on top.

    Oh, and if you were interested in that diaspora* thing, Friendica had you covered there as well.

    Even if you wanted to get into contact with folks on (pre-pump.io conversion) Identi.ca or elsewhere on StatusNet, again, Friendica had you covered.

    Perk #2: You could use Facebook without actually using Facebook. You could interact with your Facebook friends, but you didn’t have to log onto facebook.com and let Zuck spy on you through that website in order to do that.

    Perk #3: You could crosspost to everywhere all at once. You could send literally the same post to Twitter and Facebook and Tumblr. And diaspora*. And Identi.ca/StatusNet. Oh, and, of course, Friendica itself. And LiveJournal and a WordPress blog and Dreamwidth and Libertree.

    Not by copy-pasting and sending the same text ten times. But by actually only sending that one message.

    And you only had one comment tree under that message with comments from everywhere. Of course, Twitter users couldn’t see comments from Facebook etc. But you, you could see them all in one place.

    However, and I know this from personal experience, this didn’t work. Either it was too technical, or people didn’t needed alternatives to stuff that just worked for them, or both.

    Also, after a couple of years, Facebook no longer let third parties extract data. If you, as a Friendica admin, were caught doing just that with the old Facebook connector, then Facebook terminated not only the dev license you needed to run the Facebook connector on Friendica, but your entire Facebook account. (For a time reference, all this was before Mastodon was launched.)

  • Lucy [she/faer]@mander.xyz
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    13 hours ago

    Does Fediverse even have what your friends want from a social media? Even the answer is yes, share that content with them and hope they will be intrigued. Unfortunately, the most likely is no in this case. Fediverse is only good for like five topics and everything else is “too niche”.

    It would change if we had more people on here but the problem is, Fediverse just isn’t appealing to most people. They don’t care about decentralization and open-source. What they do care about though is algorithms and low barrier to entry - and neither need is fulfilled by the Fedi.

    We are truly the Linux of social media haha.

    • Carighan Maconar@piefed.world
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      13 hours ago

      It also adds that most people who are “invested” in the Fediverse don’t realize to what absurd degree the notion of caring about decentralization or open source doesn’t matter to many people they try to get interested. For whom their problems are “We need more formula for the kid” or “Shit I gotta visit the family on the weekend and that’s also the only days we could possibly work on getting that leaking pipe fixed, ever”.

      People have problems that need fixes. Their social media being a centralized one isn’t a problem to them - it works right now. It’s a solved problem. Trying to inject another problem to care about into their life will often actively aggravate people, and for understandable reasons: They got enough of them already.
      Plus, in particular in current times, very serious very IRL issues. On multiple levels. Caring about Reddit vs Piefed or so is so far down the list, to most it feels ludicrous that this ought to be an issue to anybody at all.

      • bridgeenjoyer@sh.itjust.works
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        This is exactly why corporations/governments want to keep them tired and not caring. That’s how they get them to stay on large social media platforms where they can send millions of bots to shift the vote their way through propaganda, and it never ends, never gets better. It’s a dream for an authoritarian who thinks everything big brother did in 1984 was the best idea ever.

        And to your point, the people keep having those problems because they are giving every shred of their money and data to massive corporations without a minuscule thought of how it affects other people. It’s a downward spiral from there.

        Location being constantly tracked because you use google services turns into tracking where you shop turns into tracking your buying habits turns into…hey, we can charge this fool even more for the product they’re buying, and they’ll keep buying it! Even better we can create 56 fake brands all within a few cents differing price of each other so no one knows what product is actually good, and make millions of bot reviews so those aren’t reliable either!

        All because people can’t be bothered to just think about who they are giving their data to.

      • ladybugs@lemmy.world
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        4 hours ago

        Yeah, the Fediverse needs different ways to promote itself. Very few people give a flying flip about decentralization or open source, but some people might be interested in:

        -Giving less power to Sam Altman (partial owner of Reddit), Zuck, Musk et. al

        -Not having everything you post directly given to OpenAI for AI training

        -Lack of psychologically manipulative algorithms

        -Fewer ads

        -Different moderation, maybe (if someone has had issues with being threatened on Xitter or having posts auto-removed somewhere or something)

        -More human interactions

        You’re still not going to get most people to move over based on those things, but you might get more.

      • Coelacanth@feddit.nu
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        13 hours ago

        Yeah, and that’s really the crux of it. To 90% of people, the content is all that matters. That’s why comments like: “hey, you like TikTok? Why don’t you try Loops instead?” or “Check out Pixelfed, it’s a bit like Instagram!” are unlikely to work. For most people, it’s just a strictly worse version. The same thing but without the content. Why would they downgrade for no reason?

        You have to care about something external to the core experience of consuming content to actually be here. That’s why our population at the moment is, well, just us here *gestures around.* You have to care about FOSS, or decentralisation, or anti-corporatism, or really value the more human interactions you get in a smaller setting with fewer bots, or actually enjoy putting in more work and get less served to you by an algorithm.

        Most of the people with those values I believe will eventually trickle over here naturally. The rest though, this is a really hard sell for.

        • bridgeenjoyer@sh.itjust.works
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          2 hours ago

          I mean I constantly enjoy being as algorithm free as possible and paying far less than any of my friends for better services and no/less ads. I enjoy curating my experience instead of zucc selling me trash I don’t need. I think most humans like being fed slop though, so be it.

      • Grail@multiverse.soulism.net
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        10 hours ago

        That’s why when I tell people about MULTIVERSE, I tell them it doesn’t have ads, and the devs ain’t using your data to rig the US presidential election.

        That’s what normal people care about.

    • What’s crazy to me is that the barrier to entry is lower on the fediverse in my experience

      I try to use the browser, it forces me to their app; I try to make an account, but I have to change my IP address several times and wait out attempt limits; I finally get an account working, and then it gets restricted and they wanna see my ID

      • Imaginary_Stand4909@lemmy.blahaj.zone
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        7 hours ago

        What’s crazy to me is that the barrier to entry is lower on the fediverse in my experience

        Note the word “entry.” The likelihood that someone doesn’t already have an account on Twt/Insta/FB/etc. and is making an account on the Fediverse has got to be near zeroo. No one is ever gonna hear about the Fediverse first before other major social media platforms unless they’re a literal child who is getting their first ever account.

        So yes, while making a second acc on social media platforms is a major pain-in-the-ass, most people already have their account + app and don’t have to deal with that shit.

      • Lucy [she/faer]@mander.xyz
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        10 hours ago

        Same. I had my new Bsky account suspended for using a VPN during the registration. I sent an email to their tech support explaining the situation. No response, account was never recovered.

        I guess I’m not welcome on their platform lol.

    • ben@ly.eok.meOP
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      13 hours ago

      the Linux of social media

      😂 I love it So the answer is to create an algorithm for the fediverse?

      • ladybugs@lemmy.world
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        2 hours ago

        I hope not. Surely we can come up with other ways to help people easily find stuff they like.

      • cecilkorik@piefed.ca
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        9 hours ago

        It absolutely is, and it’s harder than it seems.

        Content curation and the “discovery problem” (which includes the algorithms of how we deliver search, feeds, recommendations, related content, news, current events, and more) of how people discover new-to-them content is a genuine and important problem. In fact, I believe it’s so important that even the people who acknowledge it as a serious problem in places like the fediverse and the open web are generally underestimating how fundamentally important and challenging it actually is. It’s a foundational and crucial prerequisite for any sort of information sharing and that gives it so much more significance that I think people struggle to actually follow how its ripples turn into waves. And it’s a very hard one to solve, unfortunately.

        (Editor’s note: I begin descending into meandering philosophical nonsense beyond this point, proceed at your own risk.)

        Without tackling that problem, which is still a largely unsolved problem at scale, and preferably doing so honestly (unlike the manipulative big tech engagement-farming, advertisement-selling “solutions” to this problem) we’re always going to end up building disparate and disconnected silos of information that most people will never gain access to. And we all suffer because of that. We have come so close to tapping into the collective and cumulative knowledge that humanity and civilization has built up to this point, and now we are fighting against something similar to the last-mile problem of how do we actually enable all humanity to access and build on it. This requires both access and education, and it’s hugely challenging, massively widespread and most of the time people can’t even see the forest for the trees when it comes to this. We are on the verge of something genuinely transformative for civilization, and unlike the hype it’s not all doomsday scenarios about AI taking over and killing all humans, it’s about finding ways of giving real humans direct or indirect access to the overwhelming library of information that other humans have spent millennia building into a globe-spanning technological empire. That’s the transformative part.

        It’s not about the success of companies or nations, it’s about how effective we are at giving information to other humans, it’s always been about that. The myth of Prometheus is sort of misleading. The person who actually changed the course of humanity’s future isn’t the one who first learned about fire (or any other tool we’ve learned to use), nor the one who discovered how to reliably create or use fire. In fact, there were probably many, many such people throughout humanity’s history, but they either died with the knowledge or kept it secret and hidden until it died out again after a few generations when they refused to share it and others became jealous or threatened by it. They achieved little. The person who actually changed humanity’s future is the person who, with that information, decided to teach it openly to someone else, not as magic or as a secret, but as something they could understand, something that became part of cultural practices, oral traditions, recorded histories, got turned into tools and equipment or some other form of institutionalized knowledge, something that people could then re-use and teach to the people who came after them, and let it spread from there to more and more people. Everything we have ever built is built entirely on top of education, teaching, documenting, and sharing information with others and thus with future generations and sustaining the information, building systems like language and writing to sustain that information further. Whenever that information comes to a dead end, it is lost, sometimes forever, and that’s not a cautionary tale, that can happen, it does happen, it has happened. Even recently. Our success and progress is measured by our ability to transfer our knowledge, not by the knowledge we have at any given moment. Dumping our collective creativity and thoughts and independent research into an unsearchable, disorganized pile to be archived, forgotten and lost serves no-one. But how do we share it with others? How do we distill it so that the endless firehose of what’s available still provides the information we need but doesn’t hit us with brutal, overwhelming amounts of it? That’s the fundamental question.

      • Lucy [she/faer]@mander.xyz
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        12 hours ago

        I’d say so, yeah. Either implement algorithms and deal with the consequences or design something that would make discovery of new content as easy as seeing it appear in your algorithmic feed, while avoiding all the problems that personalization brings.

      • Enkrod@feddit.org
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        13 hours ago

        Honestly, the lack of a decent algorithm is why I stopped using Mastodon. It’s not a problem on lemmy since up- and downvotes are the algorithm, but for all other fediverse services it’s what keeps me away.

        The difference is that this doesn’t mean I’m on Insta or Twitter, just that this here is basically all social-media I do.

          • Coelacanth@feddit.nu
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            8 hours ago

            Inertia is a hell of a thing. Also TikTok has one of the most efficient algorithms of any social media, and I doubt it would be easily replicated. Especially if you’re doing it in the classic Fediverse spirit of trying to be non-invasive, non-addictive, caring for the users’ privacy etc.

    • Die4Ever@retrolemmy.com
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      7 hours ago

      What they do care about though is algorithms and low barrier to entry - and neither need is fulfilled by the Fedi.

      Well there is https://quiblr.com/

      https://quiblr.com/understanding_your_private_personalized_feed

      Not sure if something similar exists for microblogging platforms. I can’t believe someone hasn’t made a Mastodon app/frontend that does this, or a fork of Misskey/Sharkey with an algorithm built in. Are the microblogging platforms even trying to build features to bring in new users? Lol

    • LemmyMammoth@lemmy.world
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      11 hours ago

      I feel like it’s both niche and not niche enough. Reddit has subreddits for all sorts of book series I enjoy but fediverse, if it has them at all, is largely empty of activity competitively.

      • ladybugs@lemmy.world
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        2 hours ago

        Yeah, Lemmy/Fediverse has a very specific brand of niche and very few others. I’m missing those book/media-related communities here too. Fedi needs more niches.

    • Racoonwithbenefits@lemmy.zip
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      10 hours ago

      Yep

      Its a good idea overall but i cant even explain what a fediverse is and what the advantages are to non tech people

      They dont give two shits about data privacy like an EULA or privacy agreement

      • ladybugs@lemmy.world
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        Maybe don’t explain the Fediverse. If they dislike AI, just say you use a Reddit alternative that isn’t partially owned by Sam Altman. If they’re concerned about being addicted to Instagram, say you use an Instagram alternative without the addictive algorithms.

      • lambalicious@lemmy.sdf.org
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        9 hours ago

        Its a good idea overall but i cant even explain what a fediverse is

        Don’t even try to explain what the fediverse is. At best, note it’s something like “the old forums from the 90s” or “some communities that affiliate with each other”. They can get the broader understanding by experience and experimentation later, if they dare, and it’s going to be a far more intuitive understanding than if we try to essay upon them.

  • mesa@piefed.social
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    9 hours ago

    I just pointed them over to mastodon.social, pixelfed, and some others. Andvi dont tell them its fediverse, its just another site that anyone can spin up. They can dig if they want to. One out of 4 initially stay. Some come back.

    What helps is friends and family on the platform.

    • Solrac@lemmy.world
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      9 hours ago

      There’s a bit of an issue with that. Re-Centralization. If the grand majority of users are in the “Main” or “Primary” instance, it’s just moving one mass from one to another, without spread… The original problem the fediverse had (around twitter acquisition) was discoverability, I am not sure how much of an issue that might be yet, but it would affect how people across the verse find new things. Lemmy is one of those that thankfully, “just works”, but the Friendica instance where I am seems to prioritize geographically local-first and barely anything else, unless specified… That could be a Friendica-specific issue though… Maybe Mastodon fairs better in this regard.

      There’s also a small solution I can think of for this… Does the Fediverse have an equivalent to matrix.to? Matrix.to (and instances of it) just redirects whatever client to whatever room on whatever homeserver. I personally think it’d be nice, if we have something similar, so that artists and vendors and similar, could, in theory, have a one-link to them, and have that also be a QR Code for them on their business cards too. – I do apologize if this sounds corporate, but from where I’m from, if you wanna catch up on events on follow a new artist you, typically they use QR Codes.

      • verily@lemmy.dbzer0.com
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        8 hours ago

        Two thoughts based on what you wrote:

        There’s a bit of an issue with that. Re-Centralization. If the grand majority of users are in the “Main” or “Primary” instance, it’s just moving one mass from one to another, without spread…

        I think it’s plenty fine to recommend a specific instance to people. It doesn’t need to be the main one either, it can even be yours:

        Does the Fediverse have an equivalent to matrix.to?

        Not really. Probably because Matrix can “get away with” recommending some default software (including web apps) to view a community from any server, regardless of where it is, mostly because there’s very few instances of that software to recommend. Matrix.to is a first-class service provided by the same people who run the flagship Element client and develop the server too, after all. And it’s still limited: matrix.to will not point you towards a niche instance of Element, for example.

        But things get worse when it comes to Mastodon and Lemmy because usually instances tend to act as both data servers and clients. If somebody sends their profile link to a friend, it goes to their server. People have implemented sharing techniques, but these are janky at best, and require extra configuration and pre-knowledge on the part of the recipient.

        And I still don’t know how to open a post from a different Lemmy instance on my current one without manually looking for the community and then the post.

        • Solrac@lemmy.world
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          5 hours ago

          I think it’s plenty fine to recommend a specific instance to people. It doesn’t need to be the main one either, it can even be yours:

          I would agree. Though I’d personally avoid the main, and suggest them to check any other instance out, or maybe make one in main, and then maybe explore other instances for their particular interests (ie Art, Programmers, Game Dev, Music, Particular Culture, Particular Country, etc)

          Not really. Probably because Matrix can “get away with” recommending some default software

          That’s understandable. And would love to expand on this. My ideal way would be something like an intent:link (like fb:,ig:, geo:coo,rds, tel:, matrix: etc) something like… fedi:(host)/(content)? ie fedi:/lemmy.world/post/123456, fedi:pixelfed.social/username or similar?

          But things get worse when it comes to Mastodon and Lemmy because usually instances tend to act as both data servers and clients

          I think this could be fine, assuming they continue to show where the poster is from, and linking to that instance.

      • mesa@piefed.social
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        7 hours ago

        I think we are too small to care about something like this. I can see a “bad” instance taking people off forever. But it would be nice to have for certain to have more people spread out.

  • db_null@lemmy.dbzer0.com
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    8 hours ago

    Motivation will be the big challenge, for the technical aspect I like to recommend di.day for simple ‘switch recipes’ for many things tech

    • 1800doctorb@lemmy.world
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      7 hours ago

      Thanks for this link, I didn’t know this existed. Going to spend some time to see if there’s something I can switch to easily.

  • AlteredEgo@lemmy.ml
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    6 hours ago

    There is a kind of network effect or massive synergies to being “the app” for a certain topic. E.g. you can’t split up a social network into multiple competitors to break a monopoly. It takes huge investment in marketing budges and content creation to make people change, like what they did with tiktok (paid content creators big bucks).