Reuters said the phone is codenamed Transformer
AI integration is a “key focus” of Transformer, per Reuters’ sources, who said that Amazon wants the phone to drive usage of Amazon’s AI products
It’s unclear why Amazon thinks now is a good time to get back into phones. Even potentially low prices may not be enough to convince people to buy.
You ARE looking forward to this, right?
Oh. That’s the angle.
Amazon will basically give these away, like Prime. And at least some people will lap them up because they can’t help themselves.
With absolutely zero offense intented, I just saw another Lemmy user complain about ads on Prime Video, apparently unaware that they’re now gated by an additional subscription. And any Lemmy user has to be in the top 1% of “enshittification awareness.” That was always the plan, but our monkey brains often cannot help themselves when we see a short-term deal.