There are a lot of people online who think that 100% abstinence from The Bad is the only way to be good.

But if you can shift 10% of your former Amazon spending, do it. And keep looking for a way to get to 15%, then 20%, and so on.

Like, I’m probably never going to be a strict vegetarian. I love a good burger, or a nicely-cooked steak, or a big bowl of chicken and dumplings. But I eat vegetarian for more than 75% of my meals. And that’s good enough for me.

They learned it by watching Amazon.