This is an important story to read and it deserves the attention of consumers so they are informed and can scream bloody murder about it. I have no hope for the US and free market capitalism, but I can see some commonwealth countries like Australia and New Zealand legislating against this type of practice to protect consumers. Australia has done that with petrol prices - the price may change once every 24 hours, at 6am. The price for tomorrow’s fuel must be submitted to the consumer watchdog by 2pm for publishing online. There is a govt website that publishes the fuel pricing online with a map of locations and the fuel type and pricing info.

A similar restriction on fast-moving consumer goods where weekly pricing changes get published on Friday and enacted on Monday might help keep a lid on things.

That’s when his owner starts yanking on his leash and tells him to speak.