This article is about hiring, not marketing

It’s been some years so I should see if this information is still valid but when I researched it years ago woke marketing basically boiled down to the fact that people are not going to buy a product they don’t want or need just because they like the company that makes the product; but if you were going to buy the product but you don’t like the company, you will purchase from a competitor

So there was some truth to “go woke, go broke”, although I couldn’t find any evidence of a successful company, “going woke” and ending up bankrupt. Usually these companies were already struggling and woke marketing was a last-ditch effort to bring in a new customer base

I like to use a Jack Hammer as an example because it paints a clear picture. If a company makes a Gay Pride Jack Hammer you’re not going to rush out and buy a Jack Hammer you don’t want or need just because you support the cause. But if you were going to buy a Jack Hammer you’ll either still buy the Jack Hammer (meaning the marketing had no effect because you were going to buy it anyway) or you’ll buy a Jack Hammer from another company because you dislike the message

So “woke” marketing had either no real effect or a negative effect.

Companies that already had a strong liberal supporting audience could increase sales temporarily. Like if the average Cards Against Humanity player buys one expansion pack a year the company might get that person to buy two expansion packs this year if one of those packs is a pro Gay Pride pack of some kind, especially if the back supports or charity or something. But that person is not going to continue to purchase two expansion packs a year so after the promotion is over, sales return to normal

However, “going woke” was good for the companies image. As an example, while sales for the Gay Pride baseball game night might be the lowest all season, every year, it’s still better to do it and take the ticket sales lost than not because you don’t want to be one of the only teams that didn’t participate. Being the “transphobic” baseball team is not good. Overtime that can hurt sales, especially if the wrong group of people celebrate your stance against pride night

The last thing you want is a bunch of MAGA hat wearing racists to start rocking your teams jersey as their unofficial uniform. So companies should go woke just to let the world know they’re not OK with bigotry.

This is about hiring, not marketing… and while I’ll have to check because it was some years ago, when it came to marketing I found the opposite was true; but not for the reasons you would expect

That being said, it was still better to “go woke”, than not

Basically it boils down to the fact that people typically will not purchase a product they do not want even if they support the company that makes the product

But people who do want the product will not buy from a company if they do not support that company

So as an example, if a jack hammer company “goes woke” and sells a gay pride Jack Hammer sales won’t go up because very few people are going to go out and buy a Jack Hammer they don’t want or need just because they support gay pride. However, those that do need a Jack Hammer will either continue to purchase the Jack Hammer (meaning the woke marketing had no effect because he was already going to buy the Jack Hammer) or they will buy a Jack Hammer from a different company because the “woke” marketing upset them

Companies that already had a strong liberal backing, like cards against humanity, could use “woke” marketing to increase sales, but only temporarily. For instance, if on average a Cards Against Humanity player buys one expansion pack a year, you might be able to get that person to buy two if you make a special time “Gay Pride” pack. Sales will increase for that quarter but then go back to the average after

But it can still be beneficial to “go woke” just to protect your companies image.

For example, “Gay Pride” night at sporting events are usually the worst selling nights. The reason is stated above. You’re not going to go to a baseball game if you hate baseball and those that like baseball will choose to not go on Pride Night if they disagree with the cause. But, it’s still better to have a Pride Night than not have one because being the only team that did not have a Pride Night is a bad look. You don’t want to be known as the only bigoted baseball team in the league

This can be really bad if by some pure chance the wrong group of people support your lack of Gay Pride Night and adopt you as an unofficial spokesperson. The last thing you want is a bunch of MAGA hat wearing transphobic bigots wearing your teams Jersey as part of their unofficial uniform.

It’s better to lose ticket sales on a game or two than wake up and find out that your companies hat is now the hat of choice for the proud boys.

So you go woke to let the world know you are not ok with bigotry

The article that listed all of the hangings had links to articles about each individual case in which there were interviews and quotes from the people involved with the investigation and reports from the autopsies that showed no signs of a struggle.

yes, you should verify claims actual factual information to see if the claims are true; that is how you should live your life.

They did investigate, they said it was suicide. You’ve just decided on your own that this is untrue

I asked what proof you had and you said none, just a gut feeling that it was suspicious because they were black and not only hanged, but hanged outside. Turns out people track this kind of information so we could look it it up to see if you were right. You were wrong. Not only is hanging still an extremely common form of suicide (even for black people), but doing it outside is the preferred method.

This is how you are suppose to live your life. Walking around assuming everything is a racist conspiracy based on a hunch and that you can trust everything every famous person says is how you end up stupid

I found more data

Between 2005 and 2014 there were 25,207 suicides by asphyxiation. 90% of these were hanging and the most common place was a tree, at 2,215

76% of the victims were white, so 1683 people were non-white… over 9 years. SO that’s 59 a year or about 5 a month.

So yeah, finding 8 black people hanging in public over 8 months is probably pretty normal

https://pubmed.ncbi.nlm.nih.gov/29308538/

So this is tough to track but the US NVDRS data says that between 2005-2014 there were 25,270 hangings. 90.7% of those involved hanging, so 22,931.

The three most common hanging points were Trees (2215), beams, and closets.

That alone says 221 people hang themselves outdoors every year

https://pubmed.ncbi.nlm.nih.gov/29308538/

It’s not that the police don’t have any information, it’s that we, the people on Lemmy, don’t have any information.

The police said “suicide” and that’s where the story stops. You’re just assuming there is more to it but you don’t have any proof that there actually is

The article says one case even the family agrees is suicide. Another case the family agrees the victim was being bullied and so suicide is a strong possibility. One case the police have a suspect and it’s her boyfriend but there isn’t enough evidence to charge him. One case was so new we didn’t even have a name yet

According to the CDC about 12,000 people a year hanged themselves. You don’t think any of those people are ever black?

You’re just assuming these are all racially motivated cases of murder that the police are covering up… but you have zero evidence of that

And even if it were true it’s 4 cases over 8 months across the entirety of the United States. Not exactly the kind of thing that warrants national attention

Or there just isn’t any information because it actually was suicide

Again, one of them the family agrees probably was suicide. One of them the family admits that the victim was being bullied and so suicide is a strong possibility. One of them is probably murder there just isn’t enough evidence to prove it. The fourth case was so new we didn’t even have a name

The other four we have no information on. It’s not that the police don’t have any information, we, the people of lemmy, don’t have any information on them. All we know is that the police ruled it suicide. We have zero evidence that the police didn’t investigate or that there were signs of a struggle and the police covered it up… all we know is the police said, “suicide”

Which isn’t all that shocking because according to the CDC about 12,000 people a year commit suicide by hanging themselves. You don’t think any of those people are ever black?

And even if there were signs of a struggle that the police ignored we still have zero evidence that the murderer is white. Black people can’t hang each other? Hispanic people can’t hang black people?

It’s ironically racist to just assume that it had to be something only a white person could have done. Like saying every time you hear a story of someone getting shot you just assume the trigger man is black. Doesn’t matter what color you skin is, people are people. Anybody could have done this, including the victim themselves

So the only way this matters is if it turns out all four of the remaining cases turned out to be racially motivated murders committed by a white person but even then, it’s four people across 8 months over the entirely of the United States… not exactly the kind of thing that needs nation wide attention

he’s lucky the AI was so nice, that’s fucking awful

The problem is that we don’t have any information

Conspiracy people are going to say it’s a cover up but also it very well could be suicide or non-racially motivated murders

In that article the family straight up agrees one case was suicide, and in another case the family admitted that the victims was constantly being bullied, so good chance for suicide there too

The latest case in that article was so new we didn’t even know the victims name

That’s 3 out of 7 all year.

One case the woman left town for a family reunion and while no arrest was made her on-again-off-again black boyfriend was questioned and witnesses say that two had gotten into a fight the day before she was found. He was a felon who was currently set to appear in court for felony possession of a firearm.

So maybe 4 black people were hung due to racism. More likely, if any, it was 3. But also, maybe not. Not only do we not know any of these were murders, but we also don’t know it was a white person that did it even if it was murder

and you’re talking about a problem that is, at most, 7 people across the entire united states over 8 months