The “default” mode for a USB keyboard allows submitting 6 keys + modifiers. Some boards define nontraditional input descriptors that allow more, but that mode is not guaranteed to work in places like the BIOS menu or naive KVM switches.
To avoid phantom keypresses when you hit three keys in a “square” on the matrix, a diode can be placed in series with each switch so current can’t go through an “indirect” route.
There’s also an execution problem.
Truly knowing your customer might produce very different outcomes than the current compliance checkbox approach.
“I know Fred just sold his old car. The idea he suddenly has $12k in cash is not suspicious” or “Jane’s been talking about going to Montreal for momths. We should not block her card when it lights up there.”. That’s real KYC, but it requires human connection and human judgement, which doesn’t scale and doesn’t provide the right paperwork for demonstrating compliance with arbitrary mandates.
The difference was that Amazon knew how to make a profit, but was reinvesting into infrastructure plays and bigger fish.
If they had to, they could have been a modestly profitable bookshop in 2002. AWS and monster logistics might not have developed to put them in the 13-digit club though.
Does any AI-centric play have that fundamental fallback? The services that seem to be most effective at direct monetization, the coding tools, are typically running at huge losses. If they raised costs to cover, precious few firms will pay basically the salary of a senior dev for an emulation of an enthusiastic junior dev with an affinity for footguns.
The less enterprise-focused products-- parasocial toys, image and video gen, will likely try to dip into consumer subs and advertising, but can that generate the cash volumes these platforms demand?