Ashtear

The wild thing is how this is a complete 180 for the marketing industry. They went through a paradigm shift into authenticity, or at least the appearance thereof, not all that long ago as millennials aged into their prime spending demographic.

That demand didn’t go away, but now as wide swaths of people continue settle more into a post-truth world, I have to imagine the most effective mass market communication is the kind that can successfully serve both sides of the divide at once, almost like quantum superposition. I think of the success of The Boys, which did well because it simultaneously carried a scathing critique of fascism and capitalism while presenting fascist “heroes” that some could see as validation of their beliefs.

The good news is instance hopping is pretty easy. I’ve already done it twice now.

The “It’s like email” comparison is cliche for the Fediverse at this point, but it really is. Most people are gonna switch eventually for some reason or another.