Mapquest is currently #1 in the App Store maps and navigation category, simply due to the fact that they name bodies of water correctly. Ternus has a real opportunity to cement a “new sheriff in town” moment by standing up to insanity and following the sane naming convention too. It would generate publicity and earn brand cachet.
I had high hopes that he would return Apple to a customer-focused mindset, instead of capitulating to dictators, we shall see I guess.


I’m sure the new CEO will be very reasonable, and not make anything to please Trump.
Woops, that was last year, but I’m sure they changed!
Ooooohhhh right.
That’s why Cook is staying on the the Trump-appeasement position, to hopefully isolate Ternus from the circus.
If that shit trophy is all it takes to please the toddler and save thousands of jobs of average workers it was money well spent.