Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend. Subscribe to the MacRumors YouTube channel for more videos. The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the iPhone 18 Pro Max, and the foldable iPhone, which could be called the iPhone Ultra.
Apple announcing new products in this economy is like… I don’t even know. Rude? Insulting? I guess there are still people out there who can afford things, but this feels cruel.