The research, commissioned by nonprofits including Beyond Fossil Fuels and Climate Action Against Disinformation, did not find a single example where popular tools such as Google’s Gemini or Microsoft’s Copilot were leading to a “material, verifiable, and substantial” reduction in planet-heating emissions.
Ketan Joshi, an energy analyst and author of the report, said the industry’s tactics were “diversionary” and relied on tried and tested methods that amount to “greenwashing”.



Some people really want technology to be the solution to all our problems. And I’m a tech enthusiast myself. But some things are not worth it.
Just a few minutes ago I read a comment in a thread about climate change and AI, saying we “just” had to run the datacenters on solar energy.
sigh palmface