Companies release free products to bring people into their ecosystem. If your company is already using Workstation Player, and now they’re looking for a Type 1 hypervisor, it makes sense to seriously consider ESXi. The idea especially is that you get smaller companies hooked on your free products early and then as they grow they buy more of your stuff rather than reconfigure their whole setup. You also get IT enthusiasts and home users to adopt, which gets you name recognition and builds familiarity. Then in the workplace those same users look to your brand as one to trust.
For VMware, the problem is that they recently made a huge volley of deeply anti-consumer moves - basically told all their small customers to fuck off, and told their big customers to prepare to get fucked - and it really did not go the way they’d hoped. Turns out when you’re competing in a space where KVM, Hyper-V and XCP all exist, it’s actually not that difficult for customers to leave. So they did.
This won’t directly help their bottom line but it’s presumably a sacrifice play to salvage their brand somewhat. Turns out when you tell people to fuck off, they tend to do just that.
I suspect it is too little too late. Most small users of VMWare are likely in the final stages of rolling out the replacement. They have chosen the replacement, scoped out what needs to move and what needs to change in processes to move, and are in the final stages of testing before rolling things out. At this point stopping the rollout is even more risky - companies have already figured out they can’t trust Broadcomm and so they won’t go back even if they can measure VMWare as better, it isn’t enough better.
Good on them. Can someone non-snarkily explain why this is good for them financially?
Companies release free products to bring people into their ecosystem. If your company is already using Workstation Player, and now they’re looking for a Type 1 hypervisor, it makes sense to seriously consider ESXi. The idea especially is that you get smaller companies hooked on your free products early and then as they grow they buy more of your stuff rather than reconfigure their whole setup. You also get IT enthusiasts and home users to adopt, which gets you name recognition and builds familiarity. Then in the workplace those same users look to your brand as one to trust.
For VMware, the problem is that they recently made a huge volley of deeply anti-consumer moves - basically told all their small customers to fuck off, and told their big customers to prepare to get fucked - and it really did not go the way they’d hoped. Turns out when you’re competing in a space where KVM, Hyper-V and XCP all exist, it’s actually not that difficult for customers to leave. So they did.
This won’t directly help their bottom line but it’s presumably a sacrifice play to salvage their brand somewhat. Turns out when you tell people to fuck off, they tend to do just that.
I suspect it is too little too late. Most small users of VMWare are likely in the final stages of rolling out the replacement. They have chosen the replacement, scoped out what needs to move and what needs to change in processes to move, and are in the final stages of testing before rolling things out. At this point stopping the rollout is even more risky - companies have already figured out they can’t trust Broadcomm and so they won’t go back even if they can measure VMWare as better, it isn’t enough better.