Ford is an American brand that sells cars in Europe. Except they don’t sell American Fords that won’t fit on small roads, or where the engine needs 20l/100km.
Unfortunately, they do get imported.
There’s an F150 driving around my area, the stupid sumbitch can’t park it anywhere, not even in front of his own garage, so he’s usually parked on the sidewalk. But at least he has compensated for his tiny self esteem I guess.
that’s not how tariffs work, though. American companies that would like to import a tariffed commodity would have to pay the tariff to the IRS (or some other governmental body).
So instead of making trade expensive for the „nice European little countries“ it will likely get more expensive for the „nice American little people“.
It is both. Increase the costs of doing business -> price goes up and demand goes down. BotH local customers and external company loose.
This can be sensible if you need to protect a small economy so that the customers profit from having work and businesses grow to become competitive. E.g. all the industrialized nations had protectionist measure to indistrialize and then pushing “free trade” after was a ploy to keep emerging economies down and their natural ressources easily exploitable.
Between two industrialized (or post industrial) economies this does not make sense.