It’s not the same markup rate for a higher priced product. It’s a higher markup rate. Crossovers in particular aren’t much bigger than sedans and wagons. It’s only actual SUVs with off-road equipment (lockable diffs, 2 speed transfer case, etc) that cost significantly more to manufacture than regular cars.
It’s worse than that actually.
It’s not the same markup rate for a higher priced product. It’s a higher markup rate. Crossovers in particular aren’t much bigger than sedans and wagons. It’s only actual SUVs with off-road equipment (lockable diffs, 2 speed transfer case, etc) that cost significantly more to manufacture than regular cars.