I know about Red Bull and Müller.
https://www.standpunkt.press/wie-servustv-den-sport-fuer-rechte-propaganda-benutzt-733/
https://www.deutschlandfunk.de/die-medienunternehmen-von-dietrich-mateschitz-100.html
https://www.campact.de/rechtsextremismus/theo-mueller-muellermlich-afd/
Let’s not buy from them.


Yes, you are certainly right and I also understand that.
But it has the same reasoning and feels like it, stressing themes of common identity and all, even though Europe technically isn’t a nation.
Or it could have something to do with being politically surrounded by warmongering dictators on all sides. Kinda builds solidarity when you have to rely on those who are on the same boat as you. The only time I see anyone identifying as European is on American TV shows that can’t be bothered to figure out the culture their characters are coming from.