Sounds like a perfect microcosm of the whole stupid thing. It’s basically the “SliceLine” business model, from Silicon Valley. (Where they were buying Dominos’ pizzas and putting them in their own boxes and reselling them for less than a Domino’s pizza.) You can’t make a profit, can’t even not lose money with every customer. But you can burn venture capital to offer your product at a loss and then use your increasing revenue to attract more investor money, while promising a new version of the service that actually will be profitable, right around the corner, real soon now- and hope to get bought out before your bullshit all falls apart.