The WWW was built for everyone.

We let rich assholes steal it out of laziness.

Take for example, Facebook vs MySpace or similar. Making a Facebook is instant, making a MySpace took effort. Setting up a subreddit is instant and free and gets you an immediate registered audience, setting up a vBulletin or similar forum is time-consuming and costs money and getting any traffic is an uphill battle. Same thing with posting- on Reddit just mozy on over to that sub and hit post, on a forum you have to register. Or you want to make videos? Gotta pay for a decent web hosting plan, lots of bandwidth, and deal with encoding, playback scripts, etc. Or just make a YouTube and hit ‘upload’.

So we let big platforms take over the Internet. We gained a fuckton of features and convenience. We didn’t consider what we lost- creativity, and the independence of not having to make everything advertiser-friendly.

Monetization is the other frenemy. It’s great that creators can get paid for their work easily. But what we lose with that is every creator pandering to the algorithm, every video begs ‘like comment and subscribe!’, videos shy away from advertiser-unfriendly topics, and the kid filter brainrot is starting to infect common lexicon (‘my brother got caught watching corn and now he’s gonna unalive himself with a pewpew’ type nonsense).

For that reason I think decentralization and federation are the way out.

Look at forums for example- one of the biggest barriers to entry was registration, getting people to care enough to bother registering. Lemmy fixes that, and you can still make a community as closed and private as you want.

I’m hoping a new group of websites will spring up from this. My only fear is they will all drown in a sea of AI slop.