I know a lot of us, myself included, like to believe that piracy allows us to consume problematic media without supporting artists we do not like. But piracy demand also indicates to companies an untapped market that they could tap if they create the right product. HBO is absolutely keeping tabs on piracy of their show now and seeing our traffic the same way Crunchyroll used to keep tabs on pirated fan-translated anime back when they cared.
Also, there is a similar ethical zero-sum game with all other Harry Potter media and products. Normally we can buy on the secondary market if we need a hard copy to scan and rip but don’t want to support the creators. But almost every Harry Potter book in circulation is purchased by someone with intention to sell for a profit, and HBO is also likely keeping tabs on sales and resales of DVDs of the old movies. Every time money leaves your bank account for Harry Potter media, you are directly feeding the ecosystem which sustains the Queen of the TERFs.
It’s honestly pretty incredible how morally radioactive this one human is. Orson Scott Card is equally repugnant, but the Ender’s Game series doesn’t even have a small fraction of the market share of Harry Potter (IMHO this is the fault of that movie being just okayish, not good or bad, but that’s another topic.) Trump’s MAGA movement is comparable in badness, but there really isn’t much most of us can do other than voting and never shutting up about how unconstitutional the things he is doing is. Rowling really is comparable to Disney or Nestlé, and she’s just one person, not a whole company.
Right now, the only ethical way to consume Harry Potter is watching or reading movies and books on your copies that either:
- you obtained before 2020
- were given to you for free in some non-trackable way, e.g. offline or sneakernet.
There is no ethical Harry Potter consumption within capitalism. We will have to see if this changes once she is dead.
I agree with your conclusion of not watching it, but the reason that companies might observe and take a non-purchase as some kind of hypothetical market signal doesn’t seem like the strongest argument for that, especially if people are avoiding the purchase specifically to deny them money for ethical reasons, that’s not something they can resolve by making ‘the right product’.
If pirating a Harry Potter show provides support to its author, I think that support is going to be more in the form of cultural relevance and mindshare than anything directly financial. Being a fan of an IP gives other people a reason to engage with it because your interest signals things to other people, like it means that by not watching it they might be left out of the loop etc, and since the law enforces property rights over what can be done with it and who can profit, that adds to the power of its owner by influencing the choices and interests of other people in their favor.
That is another reason to avoid it, at least for now. If you don’t watch it, you don’t talk about it, you don’t give them free advertising. Piracy evokes demand in many ways. It will still be around in 20 years when no one is looking, anymore.