Edit: I do want to also acknowledge though that if someone is reducing their meat consumption, that is great too. Any effort helps.

This isn’t necessarily true. I’ve seen interviews with plant-based health coaches who’ve talked about adherence being better when people do jump all in with a plant-based lifestyle. That’s what worked for me too, partly motivated by what I saw in documentaries about factory farms and slaughterhouses, and partly motivated by seeing my own family members die from preventable diseases way younger than they could have lived. Our choices have consequences, so there is urgency.

I went all in for as long as I could, messed up, then immediately tried again and pushed for even longer. Eventually something clicked in my mind and I knew, “I literally don’t even need or want this.”